Optum Ventures
Branding development + website content strategy
Optum Ventures isn’t just any old venture capital firm. They’re offering health-tech companies a chance to leverage their industry expertise and funding to make a difference. We had the incredible opportunity to create a distinct brand identity and website to reflect the core of who they are. I pushed for plenty of upfront strategic time to interview the leadership team as well as their own clients to represent both who they are (brand identity) and better serve their clients (site content strategy). The result? A bold, engaging tone and an editorial content style.
