Kiss My Crescents: Pillsbury
Social Campaign: If you’ve got it, flaunt it. Savvy mom skills, that is.
Inspired by a Pillsbury member who wrote "Kiss my crescents!" on Facebook. Translation? I am good at being a mother, a grandmother, and I don't need to slave away in a kitchen all day to get the job done. I.e. hello, shortcuts. We loved this and decided to create social memes to rally more pride.