Legacy: The Saint Paul & Minnesota Community Foundations

An award-winning direct mail & integrated campaign (American Advertising Awards: Silver, The Show: Silver)

In order to rejuvenate inactive relationships with high-potential professional advisors for SPMCF, we created “Legacy,” which included high-touch, high-end legacy gift boxes for advisors and a targeted lead-generating landing page.

Responsible for:

  • Campaign concept

  • Gift box experience & contents messaging

  • Landing page

  • Banners

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