Legacy: The Saint Paul & Minnesota Community Foundations
An award-winning direct mail & integrated campaign (American Advertising Awards: Silver, The Show: Silver)
In order to rejuvenate inactive relationships with high-potential professional advisors for SPMCF, we created “Legacy,” which included high-touch, high-end legacy gift boxes for advisors and a targeted lead-generating landing page.
Responsible for:
Campaign concept
Gift box experience & contents messaging
Landing page
Banners