Kid Coach: American Family Insurance

Recognized as the most-viewed, shared, and effective digital campaign to date, at the time.

After the age of 5, we start to lose our ability to think creatively. So we decided to bring in the most optimistic little coaches we could think of to inspire adults who lost sight of their dreams.

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The 2017 Show awarded "Kid Coach" Bronze in two categories:

  • Online/Interactive Branded Content & Entertainment

  • Integrated Digital Campaign

Responsible for:

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  • Digital and social content strategy & creation

  • Editing video content for social & site, including shareable posts, 15s/30s/90s videos, etc.

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Case study video

Social content

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