We are Onein26: Epilepsy Foundation of Minnesota

An award-winning integrated media campaign (The Show; Silver).

In an effort to humanize the condition of epilepsy (an often-misunderstood condition affecting every one in 26 people), we inspired empathy and informed awareness from the general public through the creation of We are ONEin26, a campaign now in its second year running during Epilepsy Awareness Month. The campaign has not only built awareness and support, it’s touched the lives of the epilepsy community in a special way. I feel honored to have been able to capture the heart of who they are and their message.

Responsible for:

• Campaign creation/direction/tagline

• Photoshoot directing

• Manifesto video script & directing

• Messaging for site, billboards, paid and organic FB & Instagram ads, bus wraps, video

Check out the case study below!

Campaign manifesto video

Banner ads

Facebook & Instagram ads: Paid & organic

Billboards (and bus wraps)

Campaign site