Here's to the Fearless: American Family Insurance
Recognized as their most successful digital campaign to date.
We celebrated fearless dreamers everywhere who display the courage to pursue their dreams, no matter what obstacles come their way.
74% engagement rate
8,000 unique site visitors, 60% referral traffic
9,000 page views
Average time spent on page: 5 minutes. That's a 105%-average-increase.
Responsible for:
Conceptual campaign direction
Interviewed 16 dreamers and created a content plan to best showcase their stories
Directed photography and video direction, edited content for various platforms
Integrated social campaign content [Carousel ads, animated gifs, video, image + story etc.]
Campaign site content [Interactive digital experience, video stories, photo stories, 360-video tours, etc.]
Dreamer videos
Social content
Interactive landing page
